Data Privacy Policy

Introduction

We, CRM Evolution GmbH (hereinafter referred to as “we” or “us”), are committed to protecting your personal data. This privacy policy explains how we collect, use, and process your data when you visit our website (animatemail.io). We comply with the applicable legal regulations, including the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG).

1. Data Controller

The data controller responsible for the processing of personal data on this website is:
CRM Evolution GmbH
Winsstr. 11
10405 Berlin
Germany
Email: vonleliwa[at]crm-evolution.com

2. Categories of Personal Data We Process

We collect and process the following categories of personal data when you use our website:

• Contact Information: Name, email address, phone number, and other information submitted through our contact forms or lead capture tools.
• Technical Data: IP address, browser type, operating system, referrer URL, and browsing behavior.
• Cookie Data: Information collected via cookies or similar technologies (see Section 6).

3. Purpose of Data Processing

We use your personal data for the following purposes:

• To provide and optimize our website (technical and analytical purposes).
• To respond to your inquiries and manage customer relations.
• To analyze user behavior to improve our services and marketing efforts.
• To fulfill legal obligations, such as compliance with GDPR and other data protection laws.

4. Legal Basis for Data Processing

The legal bases for processing your personal data are:

• Art. 6 para. 1 lit. a GDPR: Your consent (e.g., when subscribing to our newsletter or accepting cookies).
• Art. 6 para. 1 lit. b GDPR: Performance of a contract or pre-contractual measures.
• Art. 6 para. 1 lit. f GDPR: Legitimate interests (e.g., website optimization, fraud prevention, marketing).

5. Data Processing by Third-Party Tools

a) Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyze your usage of our website. Google Analytics uses cookies to collect information such as:

• Your IP address (anonymized by Google within the EU).
• The pages you visit and the time spent on each page.
• Referrer URLs and geographic location.

Purpose: To understand website usage and improve functionality.
Legal Basis: Your consent under Art. 6 para. 1 lit. a GDPR.
Data Transfer: Google may process data outside the EU (e.g., in the USA). Standard contractual clauses have been agreed upon to ensure adequate data protection.

To opt out of Google Analytics, you can:

• Disable cookies in your browser settings.
• Use the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.

b) HubSpot

We use HubSpot, a customer relationship management (CRM) tool provided by HubSpot Inc., to capture and manage leads. When you interact with forms on our website, HubSpot processes data such as:

• Your name, email address, phone number, and other form submissions.
• Your browsing behavior on our website.

Purpose: To manage customer relations, capture leads, and improve marketing campaigns.
Legal Basis: Your consent under Art. 6 para. 1 lit. a GDPR.
Data Transfer: HubSpot processes data in the USA under the EU-U.S. Data Privacy Framework and standard contractual clauses.

To withdraw your consent, please contact us via email or use the unsubscribe link provided in HubSpot-generated emails.

6. Cookies

We use cookies to enhance your browsing experience. Cookies are small text files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Necessary for basic website functionality.
• Analytics Cookies: To analyze website traffic (e.g., Google Analytics).
• Marketing Cookies: To display relevant content and track user interaction (e.g., HubSpot).

Upon your first visit, you will be prompted to consent to non-essential cookies. You can manage your preferences via the cookie banner or through your browser settings.

For more details about our cookie usage, please refer to our Cookie Policy.

7. Data Retention

We store your personal data only as long as necessary for the purposes outlined above. After that, your data will be deleted or anonymized unless legal obligations require longer retention periods.

8. Your Rights

You have the following rights under the GDPR:

• Right to Access: Obtain information about your personal data we process.
• Right to Rectification: Request corrections to inaccurate data.
• Right to Erasure: Request deletion of your data (“right to be forgotten”).
• Right to Restriction: Limit the processing of your data.
• Right to Data Portability: Receive your data in a machine-readable format.
• Right to Object: Object to the processing of your data based on legitimate interests.
• Right to Withdraw Consent: Withdraw your consent at any time.

To exercise your rights, contact us at vonleliwa[at]crm-evolution.com.

9. Data Security

We implement technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse.

10. Updates to This Privacy Policy

We reserve the right to update this privacy policy to reflect changes in technology, legal requirements, or our business operations. The latest version will always be available on our website.